Jewahir

Hi! I’m Sana Malik. Jewahir started as a hobby during my maternity leave. A creative escape that quickly became a passion. While experimenting with scents, I realised how little representation there was for deeper, richer, more culturally rooted fragrances. So I set out to change that. What began as a small idea slowly transformed into Jewahir: a brand inspired by my heritage, my love for home fragrances, and a desire to bring something truly different to the market.

Most scents on the shelves feel familiar, repetitive, and safe. But fragrances should be more than that, they should transport you. They should remind you of places, culture, hospitality, and stories. Jewahir was created to bring those untold scent profiles, Middle Eastern depth, Asian richness, and beautifully exotic blends into homes across the UK.