ABVAVRG

Above Average, Not Perfect.

I created ^AVRG™ because I wanted a brand that actually reflected who I am — not just how I want to be seen.

It started when I got back into playing the drums in my mid forties and started sharing videos of my playing on social media. I called myself AverageDrummer because that's what I was, or at least hoped to be, but I was always a little scared because that quiet voice was there in the background:

“What if I’m not good enough?”

^AVRG™ is my answer to that feeling.

It’s not a brand built on perfection or ego. It’s built on presence. On process. On showing up, even when doubt creeps in. On doing it anyway — because you love it.

The name comes from what it really means to be above average. Not in status. Not in stats. But in mindset.

To be above average is to keep going when no one’s watching. To value growth over praise.
To quietly choose better — for yourself, your work, and the world around you.

That’s why ^AVRG™ stands for more than just a logo.
It’s a mark for the quietly relentless. The rarely perfect. The always present.

All our clothing is made using organic cotton or remill fabrics, printed on demand in the UK using renewable energy. Because if we’re building something better, it should be better in every way — not just in what it says, but in how it’s made.

This brand is for the ones who care. The ones who keep showing up. Even when they’re unsure. Even when they feel average.

Because showing up — that's above average.

If that sounds even a little bit like you, then you're already one of us.

You Shop, We Donate